A place to enjoy amazing food, good company, legendary design, and the best international lager. We inspire moments that are worth savouring and taking time for.
Our story can be seen on every bottle of Stella Artois. If you look closely, hints of our origins are proudly displayed. By 1366, roots of our brewing tradition had been established in the city of Leuven, Belgium—which is also where the original Den Hoorn brewery was founded. The symbol of the Den Hoorn Brewery, the hunting horn, is proudly displayed in Stella Artois' cartouche to this day.
Sebastian Artois was admitted to the Leuven Brewer’s Guild as a Brew Master in 1708, and only nine years later purchased the Den Hoorn brewery. In memoriam, you can find his last name on the brewery and every bottle of Stella Artois around the world.
The Artois Brewery was so beloved internationally and locally, a special batch was created as a Christmas gift to the people of Leuven. That special batch was the first to officially include "Stella" in its name. "Stella", meaning star in Latin, pays homage to this original occasion, accompanied by a star on every bottle. So next time you see a bottle of Stella Artois, take note of the rich history paired with the rich flavor in every bottle.
The Artois Brewery was so beloved internationally and locally, a special batch was created as a Christmas gift to the people of Leuven. That special batch was the first to officially include "Stella" in its name. "Stella", meaning star in Latin, pays homage to this original occasion, accompanied by a star on every bottle. So next time you see a bottle of Stella Artois, take note of the rich history paired with the rich flavor in every bottle.
Stella Artois sends us on a journey into the future, across borders, by sharing the outstanding taste of its beer and the magic behind its brand.
Stella Artois represents the best of Europe. Its vibrant history and ambitious modernity in a union so perfect it’s timeless—an instant classic. For Stella Artois, Europe is more than just a place, it’s also a feeling, like a European vacation at golden hour.
Welcome to the world of Frites Artois - a place to enjoy amazing food, good company, legendary design, and the best international lager. We inspire moments that are worth savoring and taking time for.
Nothing brings people closer together more than sharing a meal and a beer with the ones they love. And as a Belgian duo that has gathered around the table for centuries, Stella Artois and frites is the perfect pairing to make those connections even richer.
That’s why we’ve elevated French Fries to Pommes Frites with deliciously-crafted sauces, herbs, and spice blends. With a fresh basket of frites and a round of Stella Artois for the table, there’s no better way to savor the perfect pair.
Feature an Art Nouveau-inspired design, enhancing the features of expressive and existing architecture. Frites Artois highlights the visible structure from the outside and open spaces where materials enhance each other with inherent style and sophistication.
Focus on the craft and precision required to create premium frites and our hero lager.
Champion the happy hour occasion.
Be classic and iconic, but not old-fashioned.
Celebrate the history of Stella Artois, but not be stuck in the past.
Put a twist on the traditional.
Grab ‘n Go or Dine-In: The Frites Artois experience is flexible, like our guests’ schedules. The format and customer journey is optimized for both takeaway guests and dine-in parties.
Ritual: Every Stella Artois pour served in our signature chalice, from the Stella Artois font, following the centuries-old serve ritual.
Food: In addition to the hero dish of Pommes Frites, guests can enjoy steak frites, steamed mussels, kroketten, Belgian waffles, and premium charcuterie. Dishes should focus on championing local produce where possible.
Wall Art: Being a key design principle, guests can expect to enjoy art reflecting the European way of life.
We source the best local ingredients
We mergee the best of local culture with the Belgian culture
We use thee oldest technique in the world (Belgian Frites.)
We service them with the best sauces & entrees
We pair them with the best international Lager in the world: Stella Artois
We’re building a lasting company by brewing beer and brands that continues to bring people together now and for years to come.
With centuries of brewing experience, we’ve seen countless new friendships, connections, and experiences built on a shared love of beer. Everything we do drives us towards our dream of bringing people together for abetter world.
Apply today to become an AB InBEV franchise partner and we’ll be in touch soon to discuss your application.
